STREET FRESH IS THE WORD

img nce upon a time in a high tech digital world, civilisation screamed out for a hero. A company who would take graphic design and web development to another level. A design studio who was not afraid to take web developers and programmers under its wing as friends who would fight on the same battle field to achieve visual peace in a chaotic cyber land.

Many spoke of its coming and the legend grew over the years. Many a warrior tried and failed to become THE ONE... the studio that would unite the divide between logic and creativity. Three years ago in a far away town, this studio was born.

Of course, the world did not know the warrior had come. It struggled and battled through tasks and challenges, degrees, certificates and short courses. Every day its strength grew but to what end? The warriors fate was unknown until one day, the gentle hand of a peace maker came upon it and said:

"Dear warrior, why does thou walk aimlessly in the street, there is much to do and the world awaits your coming".

The warrior confused and lost replied:

"Oh gentle peace maker, the street has been my dwelling all this time because I have had no home. I can feel it in my bones that I was born for bigger things but I do not yet know my path to my destiny."

The peace maker chuckled and responded:

"Warrior, you are home and your path is clear. You will use all the skills you've acquired to create the greatest design studio known to man... and woman for that matter. You will call it STREET FRESH because it is here that you seek solace, discover new ideas and find peace. I have prepared you an army of the most talented graphic designers, illustrators, photographers and web designers. You will take them and cross the great divide to the main city where you will join with another army of web developers and programmers. They may be different to you but their tools are just as powerful and together, you can make history. Now go forth and prosper."

The warrior marched its army across the great divide. As the peace maker promised, there awaited an army of the most talented web developers the world had to offer. The two armies became one and forged ahead into the distance.

One year ago today, Street Fresh Digital Media took Sydney by storm. With all visual communication services under one roof, it became mighty, strong and as hip as they come. With determination, skill and sheer talent, Street Fresh bridged the gap of form and functionality, logic and creativity, designers and developers.