DESIGN PHILOSOPHY

img treet Fresh Digital Media was built on a strong and ambitious vision, a vision we use in our own design work as well as the work of our clients. 'Beauty without meaning means you've communicated nothing but beauty'. We like to understand the core of the message we help you deliver. It has become too prominent in today's commercial high way, to gloss over your visual promotion with a coat of paint, just to make it visually appealing. Although we are visual communicators, our intention is to understand your business, your competitors, your market and your personality. With an understanding of who you REALLY are, we are able to most accurately convey your message to the world and achieve the kind of feedback that will see your company succeed.


With this in mind and with the versatility of our combined knowledge, Street Fresh was born to a world that failed to understand that functionality and design CAN actually work together. This became our goal. Our clients seem to find it difficult to understand how designer websites actually hold the ability to be functional and cross-platform while still user-orientated and targeted to their market.


The reason for this is simple. Street Fresh was built on the knowledge of its versatile team. Together we come from all walks of visual communication, graphic design and magazine layout, strategic marketing, web design and development, flash development and 2D animation, 3D animation and modelling using Maya and 3D studio max, advertising, software development, game and interface design and market research. So what does this equal? A well rounded, multi-purpose company designed with every angle in mind when developing conceptual designs and physical outcomes. Versatility and communication are the key foundations of our multimedia studio.