STYLE GUIDE - CORPORATE IDENTITY

imghe question is... what is a Style Guide? Style guides are a set of rules that apply to different disciplines. There are style guides authors use as standards for writing content, style guides used to govern how consistently variations of a publication are designed and style guides to assist brand management for an organisation.

When it comes to corporate identity, corporate brand and managing or maintain your brand, Street Fresh highly recommends a style guide to ensure consistency across all marketing collateral. Why is this so important? Because your brand is the back bone of your business. It is important for client recognition, subconcious association, informing your clientele about what your business does and what you stand for at a glance. A brand that is not consistently used is almost as effective as not having a brand at all!

It is for this reason that style guides play such a vital part in corporate branding and corporate identity. With such a versatile array of marketing collateral and cross platform mediums such as website design, brochures, pamphlets, corporate stationary and other graphic design elements used by many companies, it is imperative that each of these is sending a unique, clear and consistent message about your company. Style guides can govern colour schemes, font selections, placement, orientation, framing and many other visual techniques which may effect the way your logo and over all branding scheme is read by clients and competitors alike.

Make the most of your logo, corporate brand and corporate identity. Contact Street Fresh and we will help you develop a conceptual plan and direct manual style guide which can govern the use of your branding and visual marketing to ensure you're getting the effects you desire.