USER INTERFACE DESIGN / ERGONOMIC DESIGN

img t's one thing to have a beautifully designed website, and another to have a user-friendly interface which is working for you rather than against you.

Unfortunately, beauty does not always mean increased usability, as there are certain conventions that people have become accustomed to when it comes to navigation systems and online user interfaces.

With the versatility introduced by flash website design and javascript, we are no longer restricted to a tabular layout, but it remains important to have a clear sense of navigation and context.

Street Fresh is focussed on creating a user friendly interface which follows ergonomic patterns of use. We also test all of our interfaces before they go live to ensure ease of use. User dynamics play a very important role and should not be under-estimated for the sake of appearance. The last thing we want is for you to invest in the online medium for your business and not see results.

If people cannot find what they are looking for, chances are they will turn away, and online this is as simple as clicking the back button. You usually only have nine seconds to attract a user and to demonstrate a large portion of your message. Website designs that take too long to load, have complex navigation systems or too many navigation systems for that matter, are much harder to work through. Also a mass of content which is not broken down can deter a viewer from reading on which not only renders the website unsuccessful, but think of all the lost time, money and effort.

Play it safe and ensure that your website is designed by professionals. Contact Street Fresh for some more information about designing user interfaces that will work for your audience.